Cookie Policy

1. Introduction

Welcome to IRIS by Fitumi (“we,” “our,” or “us”). This Cookie Policy explains how we use cookies and similar technologies on our website www.irisarttech.co.uk (“our site”). By using our site, you consent to the use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or other electronic devices) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.

3. How We Use Cookies

We use cookies to:

• Enhance User Experience: Ensure that our site functions properly and delivers a seamless experience.

• Analyse Performance: Understand how users interact with our site to improve functionality and content.

• Personalise Content: Tailor content and advertisements to your interests based on your browsing behaviour.

4. Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our site. They enable core functionalities such as security, network management, and accessibility. You can set your browser to block these cookies, but some parts of the site may not work properly.

• Performance Cookies: Collect information about how you use our site, such as pages visited and any errors encountered. These cookies help us improve the site’s performance and your user experience.

• Functionality Cookies: Remember choices you make (such as your username, language, or region) to provide enhanced, more personalised features.

• Targeting/Advertising Cookies: Track your browsing habits to deliver adverts more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

5. Third-Party Cookies

We may use third-party service providers to assist us in analysing how our site is used and to serve advertisements. These third parties may set cookies on your device. For example:

• Google Analytics: We use Google Analytics to collect information about how visitors use our site. This information helps us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come from, and the pages they visited. For more information, see Google’s Privacy Policy.

6. Managing Cookies

You can control and manage cookies in various ways:

• Browser Settings: Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may affect your overall user experience.

• Opt-Out Tools: Specific opt-out tools are available for some cookies. For example, you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay aware of any changes.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

IRIS by Fitumi

Email: contact@irisarttech.co.uk

Location: Hull, UK

Website: www.irisarttech.co.uk